Wednesday, July 07, 2004

Edge of the Network Content

I have been meaning to write this for a while and after all my screwing around with gadgets and technology, I decided to get back on topic. So Edge of the Network Content...

Traditionally content has been created from the centers of media production that reside in places like New York and Los Angeles and come in the form of movie studios, or record labels, or book publishers. These centers of media aggregate ideas, stories, songs etc. then coax and refine the product and pump it into massive distribution channels called TV stations, or retail stores, or radio stations, or movie theaters.

Because there is so much machinery involved, it is very important to feed the monster. Movie budgets can run to the $100 of millions of dollars. That's for production. Then you throw in another $50+ million for marketing etc. and you can see how this is a high risk proposition. And for every Spiderman 2 you get a dozen or so Alamo's.

In the world where you control the machinery, its ok for this to happen. Well sort of. But all that editorial aside, there is a new trend that points the way to a more viable long term model. Content at the edge of the network.

What is this content? This is content made by a small group of people, with little money(relatively speaking) that is designed for a targeted group of people. An example of this would be Spike and Mike festivals. This sicko film festival was the spawning grounds for shows like Beavis and Butthead and Southpark, and many others. This stuff wasn't created by the machines, it was created by people who were targeting another group of people and it happened to get the attention of the machinery and became a big hit.

So that's kind of straightforward, but other examples that are less obvious are things like the game CounterStrike. Counterstrike is a mod to Half Life. The creators of Half Life designed a game that allowed others to modify it to create their own versions of 'capture the flag' or save the hostage as it were. Ultimately the mod was as or arguably more popular than the original. Again, this was content that was created at the edge and was subsequently pushed to the center of the network.

By now you get my point, I think the same applies to things like blogging, indie music websites, underground art, things like the Suicide Girls, etc. But thinking about this is interesting in that its obvious for a TV show, or movie, or a game to blow up. And arguably the whole Howard Dean movement speaks to the power of blogging. The question I ask myself is what is/are the models for media in the future?

My theory is this: Create a platform that can facilitate the development of edge of the network publication. When you have created this platform, mine the data to spot the trends. When trends seem to emerge, cross reference similar groups and market the product to like minded groups. See if there is a favorable response. If there is, market the hell out of it.

So great theory. How do you do it? I am thinking about that every single day.

21 comments:

Peter said...

OVER 1 MILLION WHOLESALE PRODUCTS

at Low Factory WHOLESALE Prices in the U.S.

and Around the World!



From The Best Manufacturers, Exporters,

Wholesalers, Drop-Shippers and More!
credit repair
Profit from selling Thousands of Products at

yard/tag sales, flea markets, auctions,

newspapers car boots etc! ect!

http://massivesavings4u.com

credit repair

jon said...

We are trying to find good movie rating to take the kids this weekend. Good movie rating reviews are hard to find

I just stumbled onto your blog while looking. Seems to happen to me a lot since I am a knowledge mooch LOL

Thanks

Anonymous said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a Free site Free Article Search. It pretty much covers old newspaper article related stuff.

Come and check it out if you get time :-)

GS said...

Hey..I found a site that lets you download unlimited MP3s for free. You can save music and movies to your PC. Check it out. rise against music download

Smartie said...

I appreciate your information on Data Mining. I just bookmarked your site and will be back regulalry to keep on top of it. Please check out my blog on Data Mining Exposed - I'd really appreciate it

Anonymous said...

I came across you blog and thought you may find this site usefull. It has gas saving tips and where to find cheap gas. free download program

:)

Allergy Relief said...

Hey, nice blog and great info!
Here's my new health news article
site for people wanting information on health news article
. This is the site to visit.
Come and check it out if you get time I would really appreciate it :-)

Anonymous said...

Great post!

I did a search for gas generator and found this site. I have put together an ebook I have titled, "Huge Gas Pump Savings."

Dave
http://www.huge-gas-pump-savings.com/

writing tools said...

Hello there Blogger, I find reading blog articles like Edge of the Network Content most rewarding. It enhances the experiences of life in many cases.

Being a webmaster I tend to sometimes have a soft spot for blogs related to ebook generators and /or sites that are built around ebook generators type items.

Once again, thank you Blogger, and I will look for your posts again in the future. :-)

tutorial writing said...

Good morning Blogger, I find it quite refreshing to occasionally find a post such as yours with a similar topic to my own interests. It somehow ads to ones little list of lifes experiences.

I seem to have a soft spot for blogs related to publishing program and /or sites that have a central theme around publishing program type items. I guess this comes from being a webmaster as well.

Once again Blogger, thank you, hope you don't mind if I visit again next month. :-)

Anonymous said...

Hi ##NAME##, I find it quite refreshing to occasionally find a article like yours with an familair topic such as ##TITLE##. Its not was I was searching for but somehow ads to ones list of lifes experiences.

I have a soft spot for sites and blogs related to ##LINK## and /or sites that have a central theme around publishing software type items.

Once again, thank you ##NAME##, look forward see more posts from you in the future :-)

Anonymous said...

Hello ##NAME##, I find it very refreshing to occasionally find a post such as yours with a similar topic to what I was looking for. It often ads to ones list of lifes experiences.

I tend to have a soft spot for blogs related to ##LINK## and /or sites that have a central theme around Dead-Easy Ebook type items.

Once again, thank you, hope you don't mind if I visit again sometime :-)

Anonymous said...

Good afternoon ##NAME##, I find it very refreshing to occasionally find a post or topic such as yours with a similar theme to my own interests. My wife liked it too.

I must admit I tend to have a soft spot for sites related to ##LINK## and /or sites that have a central theme around DeadEasy Ebook type items. Probably the webmaster in me.

Once again, thank you ##NAME##, and I hope you don't mind if I visit again sometime. :-)

Anonymous said...

I am looking for some well written articles on any subject to add to
my article site directory. Please visit my website and post your article
today...if you need some tips on how or why to write an article you can
read some of the articles already posted.....Best Of Success

http://trafficzone.us/hoo/hoodia_diet_pill.html

Kim said...

I find that some blogs have some interesting content and yours certainly does.

We have a article seo submit site which is a popular article seo submit site.

Joe Berenguer said...

I just came across your blog and wanted to
drop you, Blogger, a note telling you how impressed I was with
the information you have posted here.
If you have a moment, please visit my site:
yugioh computer game
It covers yugioh computer game related contents.
I send you warm regards and wish you continued success.

CODYLDHU said...

Hey,
Your blog is different than the rest of them. I found it on the blogger home page. I have a site on wind generators maybe we could trade links?

James Baker said...

Hi, Fellow!I like your blog!
I just came across your blog and wanted to
drop you a note telling you how impressed I was with
the information you have posted here.
I have a used uk car prices directory
site. It pretty much covers used uk car prices directory related subjects.
Come and check it out if you get time :-)
Best regards!

Anonymous said...

MOVIES,HBO and SHOW TIME: Hey Guys, I found a cool site that Saves me a bunch on Premium Movie Channels. Beats My Cable Hands Down, and it's ALL DIGITAL. Check this site out .**Movies**

mp3 downloads said...

Hey how are you doing? just letting you know that someone from Central America read your blog!

Regards,
Charles
mp3 downloads

Anonymous said...

Great blog. Keep up the good work.
Glad to see the blog like this of high quality. I have a site that related to credit credit finance finances personal repair. Vist it to give comments;

credit credit finance finances personal repair