When one thinks about the media forces that emanate from either the edge of the network or the center of the network, this is just one more example of the center of the network finding something valuable at the edge. This has happened many times before for example, Beavis and Butthead, South Park, CounterStrike (gaming), etc.
As we increasingly develop ecosystems at the edge of the network, big media will increasing look to the edge to find content that it can plug in to fill the constrained capacity that they own.
Scarcity creates the value of content in the big media world. In the world where there is no scarcity of distribution, content becomes inexpensive. This is our world.
The story is good news for those who are going to make money on it, but the real heavy work and hard lifting that will create the REAL ecosystems will continue on as it has over these last hectic months.