Monday, July 31, 2006

The Mo List -

Shawn and I share an office. It's kind of small and we have this really junkie table piled high with junk and mail on it where we set our laptops and do work when we aren't traveling. The other day Shawn remarked how there isn't anything in the mobile industry like the Pho list. We talked about it for a while and agreed that a Pho list in mobile would be something that would be fun to participate in.

The Pho list, for those of you who don't know was/is a digital music mailing list that was ground zero for digital music discussion during the late 90s through today. I still subscribe although I haven't posted in probably a year. When something ground breaking or controversial was happening in digital music, the discussion happened on Pho. It wasn't always pretty, and there certainly were a variety of characters who either participated or lurked. I recall posting something once and then getting an email from a label executive who told me I should be careful about what I posted because everyone reads the Pho list. I thought that was hilarious but it really spoke to what Jim Griffin and John Parres did in gathering the various tribes that make up digital music.

When we started Intercasting in 2004 the only thing that resembled Pho was the Unwired list that John Parres and Hal Bingham set up. The Unwired list, and I believe the Pho list currently, is a closed list. Although having to read the random postings of everybody and their brother on the Pho list was occasionally annoying, it really created a meeting place for everyone. The Rabble if you will. If you didn't like it you could leave. I personally have been reading the Pho list for I believe 7 years now. Annoying or not. To me it doesn't have the value it once had, but it still has a lot of the people I find interesting and the topics are important to a variety of media types and digital music heads.

I am not sure why but for whatever reason the Unwired list isn't anything like Pho. I suppose that one could argue that the conversations have migrated out to the various mobile blogs and other gathering places but the problem with that is that there isn't a place for a community conversation per se where everyone can speak up etc.

So with great nods to John, Jim and Hal we bought a domain and set up a list server at You can go to that URL and sign up and get yourself added to the mailing list. Alternatively you can send an email to .

It is our hope that we can get some of the various characters, players and geniuses of the mobile world to get together and have some open conversations. And maybe there will be some good heated discussions. And maybe we can get Russell Beattie to sign up so he may occasionally opine on all things mobile since he isn't blogging anymore. At any rate, come on in and check it out. You can always unsubscribe.

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