Google History

Have you checked out Google history? You should. It is awesome, and brilliant and scary, all at the same time. If you have read my blog before and wondered about my posts on Attention, or went and read some Goldhaber stuff, or checked out Atten.tv, and you still find that this topic is a bit academic or difficult to grok, then I suggest you go check out Google History.

A week or two ago, I read a post about Google history and quickly signed up and allowed the logging of all my data in a variety of categories. Then I forgot about it, much the same way I keep my Attention recorder running on my browser (By the way...When is Root.net going to fix their security certificate? Very disappointing, but that is another post...).

Earlier this week I went in to see what was in my Google history goodie bag. The main page is a chronological listing of all the pages I clicked on from now going backwards. I have this in Root.net as well but I get to block out certain domains I may not want to record (things like ego surfing my site statistics). Not here, everything gets recorded. Not really a problem, but still kind of freaky when you sit down and think about it and then multiply me by the population of the web world who uses Google. I am creeping you out yet?

I can then slice it more finely by looking at just news, or images or videos etc. especially for Google related services. Not too shabby.

I then click on trends which slices out the top queries, top sites, and top clicks. Are you still wondering why they are making so much money in advertising? Hold on there is more...I almost forgot to add you can slice that by week, month, all time etc.

My favorite part though, and where I think it all really comes together is the tab called interesting items. Here Google has determined other searches, pages, videos and gadgets that might be relevant to what I have been up to while surfing on the web. The list of pages is pretty impressive as we have been doing the fund raising exercise and the top 10 list for me includes nine venture firms and a buyout firm. Uncanny. I am curious though on how they rank them. Could it mean that the sum total of my interests (wireless, media, etc) when intersected with venture fund raising means that these are the best prospects for closing a round with those specific venture firms? Hard to say. In any event I was pretty surprised that there weren't fantasy football references or NFL draft results or other items which given the recent NFL draft would make the most sense. Maybe the algorithm is skewed?

In any case, if you have the slightest interest in Attention or wanting to understand the data you are throwing off when you mindlessly browse and search the web, I would certainly recommend that you check this service out. In any event, Google isn't the only company tracking this data (Yahoo, Doubleclick, AOL, etc.) and I think it is important we all be cognizant of the invisible transactions we are all generating behind the scenes with our web based actions. A final note is that I am not a Google hater or fearer as I know some are. I use Blogger, Google, Gmail, Google Apps and occasionally Google Maps. I get that the price of the services I am using are a value exchange that they need to offset by profiling me in great deal to yield high advertising returns. I would however like for Google to give me the option to keep my own copy of all the data they are keeping on me in the event that I want to use it for my own benefit somewhere down the road. You know, like when I am trying to decide which venture firms I should call on first, or which ones I should cross off the list. :-)

Attention Article on Cnet

I was quoted in an article on Attent.tv here at Cnet. I love this part of the title, "an eerie sport".

Atten.tv

While away at CTIA a couple of weeks ago, the annual eTech conference took place in San Diego, which I of course missed. One of the people unveiling a product there was Seth Goldstein who announced Atten.tv. This site and software builds on some of the earlier attention work such as the badge on this blog from Root.net, and now has an alpha software client for the Mac that is sort of like a television screen that shows you the various pages that someone is viewing or has viewed while recording their attention with tools like the Attention recorder. The alpha is very alpha in my book and I am anxiously awaiting the full beta.

As mentioned in my previous post, I cleaned up the various widgets on my blog and switched to a new template. Over the weekend I realize that I forgot to include urchin analytical tracking and the root.net badge that I have added now. I don't visit urchin as often as sitemeter but it is definitely another tool that I spend time with when trying to understand my audience or accidental visitors.

If blogging is a fame based or attention seeking medium, then one of the critical pieces to measure the effectiveness is the inclusion of analytical tools to document what is happening as well as tools to share that data with others. I personally like the root badge as it is a way to share at a high level, your activity with others, to the degree you feel comfortable. The development of the viewer (called the Attentron), is a vivid way to demonstrate that aggregate data in a more meaningful way. I have no doubt that this is yet another step in the development of rich tools that will form around the concept of attention going forward.

Chumby, Woot and Attention

I was fortunate to get one of the first Chumbys through a friend (thanks Steve). My Chumby was a bit autistic and recently I had to have it 'operated' on which resulted in a much better performing Chumby. While I still owe Steve a Rabble widget...I thought it would be cool to stick the Chumby in my kitchen near the spices and the wine bottles.

I wasn't sure why I decided to do that when it would make a lot of sense perched on the bookcase near my computer but for whatever reason there it was in my kitchen scrolling through Flickr pics of my family, an occasional Woot ad, Digg headlines and ESPN sports news. Periodically I would find myself walking over to see what was on Digg. Worse, I would remind myself that I need more pictures of the kids posted for grandma and grandpa. Even worse still I found myself walking over early in the morning to see what gadget was on sale on Woot. I don't know how it happened but I am now a Woot addict. I have yet to buy my first gadget, but I know it is coming. I can feel it coming.

My wife Jessica commented that she thought the Chumby was cool but she wanted some of her stuff. I think for Steve and crew this is really good. You just need more stuff for woman who don't read Slashdot. You know something that has the headlines from Defamer or better yet People magazine. I clearly don't relate to the news reading habits of the my age female demographic but if Woot gets me excited in the morning what kind of man am I?

As I have for the last 8 months I find these sorts of moments bringing me back to how Attention is the currency of the future, hell the currency of now. The small reminders of what I have seen on the Chumby has had a impact on me over the last several weeks where I switched from reading my regular blogs to reading Techmeme and Digg on a daily basis while surfing my Sidekick for Woot when I am on the road. I struggle with how I can properly filter my attention and focus on how I spend those rare moments not dedicated to the family and to the business. When I figure that out I will be glad to share with you.