Monday, April 09, 2007

While away at CTIA a couple of weeks ago, the annual eTech conference took place in San Diego, which I of course missed. One of the people unveiling a product there was Seth Goldstein who announced This site and software builds on some of the earlier attention work such as the badge on this blog from, and now has an alpha software client for the Mac that is sort of like a television screen that shows you the various pages that someone is viewing or has viewed while recording their attention with tools like the Attention recorder. The alpha is very alpha in my book and I am anxiously awaiting the full beta.

As mentioned in my previous post, I cleaned up the various widgets on my blog and switched to a new template. Over the weekend I realize that I forgot to include urchin analytical tracking and the badge that I have added now. I don't visit urchin as often as sitemeter but it is definitely another tool that I spend time with when trying to understand my audience or accidental visitors.

If blogging is a fame based or attention seeking medium, then one of the critical pieces to measure the effectiveness is the inclusion of analytical tools to document what is happening as well as tools to share that data with others. I personally like the root badge as it is a way to share at a high level, your activity with others, to the degree you feel comfortable. The development of the viewer (called the Attentron), is a vivid way to demonstrate that aggregate data in a more meaningful way. I have no doubt that this is yet another step in the development of rich tools that will form around the concept of attention going forward.

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