Thursday, December 15, 2005


I have a post to write later today if I get the time about business cards and technology. If you read that then you will understand that I am doing some catch up. Back at the Podcast Expo, one of the guys I ran into was from a company called Melodeo. Melodeo was interested in talking with our various podcasters in AMP because they want to have content to showcase their Mobilecast podcasting client for phones.

Occasionally I find myself in an interesting situation where on the one hand I want to distribute my podcast as widely as possible, and on the other hand we are working at Intercasting on creating tools for user generated content for mobile devices. Generally I think that most people have complimentary approaches to the market so it's at least fun enough to have a conversation.

So after chatting with Frank, I told him that I definitely wanted to add my show to their directory and that I would check out their client later.

Yesterday I decided to tinker with Mobilecast. I figured that they are probably focused more on the higher end of the handset matrix so I initially tried to download the client to my P910. Not supported. Hmmm. I checked out the list and grabbed one of our S710's from the office phone pool.

The client is pretty cool, and pretty straightforward. I dug through the music directory and found my show. I was given the option of downloading (doh!) or streaming. I selected stream and was pleasantly surprised to hear a not too bad down sampled version of my show. The audio support on handsets clearly has a way to go, but the first inkling of a start is there. I am a little busy with end of year stuff so I didn't get a chance to do much beyond that but the two questions I hope to answer later are what impact this has on a phone bill and battery life.

The most interesting thing about Melodeo to me was that during our VC fund raising process we had an encounter with one of the founders of Melodeo when they were still in the licensed content business. We, being strong believers in the user created content model, made a pretty strong argument for our type of business as opposed to the existing licensed music business. There is clearly a business for licensed content businesses but I just don't see it as a startup. I am sure it wasn't because of our meeting alone, but soon thereafter Melodeo was a mobile podcasting company.

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