Yesterday someone sent me an email with a business overview and asked me for some feedback. I don't want to say anything about them or their idea as I don't really think I have any valuable perspective on what they are doing. Suffice to say they did one thing that I cringed at. I cant say the word they used but for examples sake lets just say they said that it's like Cat 2.0. Cringe. I know that I have used Mobile 2.0. I know in our company we talk about Phone Call 2.0 and it really means something to us. You can't sneeze without reading, hearing or saying Web 2.0. I think people mean the Read/Write web when they use that phrase, or at least that's what I think about. Mobile 2.0 to us means going beyond the first wave of mobile applications (SMS, MMS, Ringtones etc.)
At any rate, I am going on a 30 day fast from the use of 2.0 in anything I write, say, read or do, unless it is in a sales pitch.