'LE' Naming Trends for Tech Companies

Ben points to a post by Red Eye VC that suggests that the 'ster' trend in company names seems to have been surpassed by the use of the ending 'le' in company names which is sneakily like Google. Rabble of course ends in 'le'. Although I'd like to say we were way ahead of the curve on this new naming trend, the dirty little secret is that our first choice (which in retrospect was an inferior choice to Rabble) was Rover. I had actually arranged for the purchase of the Rover.com domain from the owner. After a complete scouring of trademarks we determined that the Rover trademark was going to be a sinkhole of money to establish/defend/create. Several weeks later Shawn had the flash of inspiration that took us down the path of Rabble.