Branding - When I worked at Sony Pictures Studios from 1992 to 1997 (wow 5 years!) I became a big fan of Sony consumer products. We got a really good discount on Sony products and I really fell in love with the brand. Today I have....
4 Sony televisions (1 that is HD)
A Sony Mini CD Stereo
Two Sony Ericsson Phones - A T300 and a T610. They have some issues, but they are my favorite cell phones I have owned. I really need a P900, but can't rationalize the price point, yet.
Sony VHS Deck
Sony DVD PLayer
Sony Play Station 2
A Sony Clie PDA
A Sony 5 Megapixel Camera
A Sony DV Cam
I think that's it, although Jessica also has a Sony Ericsson T637 phone I think.
If you can create a consistent consumer experience, a fair degree of operability among your media devices, and a sense of a high quality product, you can own a consumer. Or at least you can own me. I think Apple is on the right path with this on the iMac and the iPod, etc.