This is what its all about. Its DVCam filmmakers or shows filmed on DV like 28 Days later. Its the Mashup creators. Its the hundreds of thousands of bands on sites like Pure Volume. Its the same ethic that started punk rock. Hell, I can play three cords, etc. Its DIY. We technology people look to the blogs and podcasting, etc. but whets really going to be fascinating is when the creative production tools go mainstream. I think that although some of the best stuff I have read in years comes from techno-centric bloggers, the real power is with the 15 year olds at Live Journal and Myspace. This is IM with narrative. IM with history. IM with context.
I communicate in different modes depending on what I want to communicate, or more importantly, how I want to be communicated with.
My communication becomes my media. My information, my persona is a multi modal form of dialogue which is tailored to the delivery mechanism and audience. Our discourse is our narrative to the creation which is our life. Entertainment is active now, not passive, and I am the star of my own show.